I work from a strategic and holistic perspective, where focus is on creating a meaningful relationship between brand and consumer. My strategic work is always spreading out on different platforms from SoMe strategies to traditionel press work, events and other ideas that matches the values of the brand i work with. I am a sucker for storytelling and love how good stories are the heart of great content. I take pride in making wholehearted and memorable stories that resonates with the consumers and make them believe the brand is doing a difference in their life.

Since I have a master degree in experience economy, it´s important for me to create strategies and actions that doesn´t live in the past or are driven by fear and old school believes of winning over the competitors. I dont believe in competitors, I believe in confidence. When I design strategies the sky is the limit and our creativity are our biggest force to lift us over existing markets and building big brands with big hearts and big dreams.


  • Diesel

  • Belvedere vodka

  • WIMP music

  • Stimorol

  • Sony music

  • Copenhagen Records

  • Engelsholm højskole

  • Hunkøn

  • Tabu Records

  • Train

  • Vega

  • KEA

  • The Royal Academy of Music

Cilles projects:

  • Mother, mind and heart

  • Byg din business

  • De Gyldne Damers Klub